T-Shirt Manufacturer in Gurgaon

There are several T-Shirt Manufacturer in Gurgaon but polar smith is seemed to be the best and is liked by its customers. A company is proven the best by its customers. So, polar smith has been considered as the Best T-Shirt Manufacturer in Gurgaon. T Shirts are such an innovative product made by its manufacturers that it being loved and happily adapted by people of every age group. The comfort level T-Shirts give to the people wearing it, it has not been felt before to any consumer who is buying these T-Shirts. The efficiency and effectiveness, both can be seen in the manufactured product. And also the happy customers and their reviews proves that it has been serving the best. Gurgaon is considered as the information and technology hub and has a large number of youngsters in its population. Polar smith keeps in mind the trend which would suit this young generation for their office wear. Thus this company earned its royalty as re knowned T-Shirt Manufacturer in Gurgaon. Usually, it is been seen in our young generation that T-Shirt with trousers have become a formal dress wear which suits even the office atmosphere. From the purchase of finest quality of raw material till it is being manufactured, all is been done under the eyes of managers of the company, which take their work as their responsibility and completes the task with full efficiency and effectiveness . There are numerous T-Shirt Manufacturer in Gurgaon but the results and quality is not found in their products. It is the firm’s responsibility to satisfy its customers so that whenever they think to purchase, they purchase from the company itself and this quality of satisfying the customers is very well done by polar smith. Polar smith has chosen gurgaon as their one of the manufacturing units so as to give the young generation a look at this T-Shirt Manufacturing Company in Gurgaon which is liked everyone even its employees because of their employee satisfaction and customer satisfaction as well. Even nowadays people indulged in sports wear T-Shirts which are sweat free, polar smith has started T-Shirt Manufacturing Company in Gurgaon in which they manufacture these sweat free sports wear which is quite liked by the sports people. And their reviews have motivated the company to keep its customers happy and satisfied.

T-Shirt Manufacturer in Delhi

In today’s trendy world, the demand for t shirts has increased. T shirts are something which are easy to wear and maintain. Thus trend for these can be seen in people of every generation. Polar smith is one of the famous and reknowned company in delhi.  If anybody asks about T-Shirt Manufacturer in Delhi then,it is the name of this company that comes first. Delhi is seemed to have have many manufacturers of clothes but polar smith is the one who has earned the value in the eyes of its customers of its own. As per the increasing competition amongst the manufacturers, polar smith has seemed to come up with best results in T-Shirt Manufacturer in Delhi. The efficiency and effectiveness, both can be seen in the manufactured product. And also the happy customers and their reviews proves that it has been serving the best. From the purchase of finest quality of raw material till it is being manufactured, all is been done under the eyes of managers of the company, which take their work as their responsibility and completes the task with full efficiency and effectiveness . There are numerous T Shirt Manufacturers in Delhi but the results and quality is not found in their products. It is the firm’s responsibility to satisfy its customers so that whenever they think to purchase, they purchase from the company itself and this quality of satisfying the customers is very well done by polar smith. There are a numerous designs available in t shirts like printed designs which have all the trendy prints, collar t shirts, round neck t shirts etc. A wide range of t shirts are available for kids, men and women. In office, on weekends etc., people like to carry T Shirts with their trousers and this has made t shirts a weekend dress. The comfort and feasability of T Shirts make them popular in people and this increses the demand of t shirts to their manufacturers. Polar smith has varoius outlets opened up in delhi which has a wide range of t shirts available for youngsters. T-Shirt Manufacturer in Delhi usually don’t come up with such a wide range with all available sizes for its customers and also it has been seen that the range for t shirts which is offered to the customers is to high. Thus, such manufacturers who see for their own profit and does not serve their customers, loose their royalty soon in the market. Polar smith has maintained it its royalty by taking the right price from its customers and offering the best that is suitable and comfortable.

Brand Awareness

Brand Awareness Through Promotional Merchandise

 

Promotional merchandise has been a successful and a popular choice among the advertisers and business houses for creating brand awareness during marketing campaigns for so many decades now. It can be said without any doubt that this merchandising can be and surely is a valuable means of connecting with customers, raising awareness of your brand and boosting sales. And that is the basic motive of every business entity.

Do we only speak or there are some written, solid view/ words of experts too about the practice of corporate gifting?

Lot of research has been done and very many bundles of data collected to confirm the  outcome of practical results. A couple of them have been more prominent and accepted because of their depth, coverage and trustworthiness. I’ll be mentioning actually three.

A survey was conducted by Relevant Insights, for Promotional Products Works.Org in November-2012. The key findings of that survey were as such

  • Seven in 10 consumers recalled receiving at least one promotional product in the past 12 months;
  • 88% recalled the advertiser from a promotional product received in the past 12 months, while only 71% recalled advertisers on a newspaper or magazine read a week before.
  • The most often recalled promotional product categories include:

              Wearables (41%): Including Shirts (22%), Caps/Headwear (11%), Outerwear/ jackets (6%)

Other Wearables (2%)

Writing Instruments (35%)

Drinkware (19%)

  • Six in 10 keep the promotional products/ gifts for up to two years, and about half (53%) use a promo item at least once a week or more often.
  • Sporting Goods/Leisure Products/Travel Accessories (24%), House wares / Tools (21%) and Wearables (23%) are more often kept because of their perceived attractiveness and usefulness.

 

According to that same survey report by Relevant Insights,

Promotional products have a high reach and potential for top-of-mind recall and are

an excellent medium to increase and sustain brand awareness…. Promotional products can be used to minimize time gaps in exposure occasions and provide external cues to help brand recall. They should be provided on a regular basis, have a clear connection to the brand, and should be relevant to the consumer….. Promotional products are often present and used in consumers’ daily life. By providing useful promotional products that can be integrated in consumers’ life in an organic way, advertisers can increase their reach and potential for creating and maintaining brand awareness

Another study was launched in the year 2009 to study to define the consumers’ response and reaction when they are presented with a promotional gift. The study was conducted by  Promotional Products Association International (PPAI), the only international not-for-profit trade association for the promotional products industry. Their results were published in the year 2012.

“Effectiveness of Promotional Products When Compared to Traditional Media. PPAI. N.p., 23 Feb. 2010. Web. 15 June 2012.”

The PPAI study was also focused on the behavior of the customer who was the recipient of a promotional product or gift. Some of the interesting findings were

  • Approximately 60% of the consumers admitted of using the promotional product they had received several times;
  • Some (7.6%) people surveyed accepted sharing the promotional gift with friends too; {Must have been students from hostels and dormitories }
  • While 4.4% even passed on the product to someone

Some other findings included

  • Consumers were more likely to make a purchase after receiving a promotional product than after being exposed to other types of advertising; and
  • 50 +% people who received the freebee had positive impression of the advertiser as compared to 32% who saw the ad in news papers or magazines, 27,7% who saw it on TV and 11.9% who saw it on the net.

The study, in a nutshell, concluded that promotional products are appreciated by most of the consumers and expected. And if they are useful and attractive they are not only kept for a longer duration but leave a positive impression and also increase the chances of the consumers patronizing the advertiser.

A third study was also done by Advertising Specialty Institute (ASI®).

 

Advertising Specialty Institute. Advertising Specialties Impressions Study: A Cost Analysis of Promotional Products versus Other Advertising Media. Rep. N.p.: n.p., 2008.

Though the study was conducted on a smaller scale it was focused on business professionals. And gave out a few interesting data.

  • Consumers retained the promotional freebees which were considered useful;
  • 84% of the respondents reported instant recall of the brand which gave them the free gift;
  • Second maximum recall went in favor of SHIRTS, BAGS and CAPS. In fact the bags stole the lime light by being used 9 times every month. Important and interesting factor is the resonance this uses causes because of the repeated uses by the public. That in numbers was 1038 times per month.

How the $@&% was number discovered? 1038 impressions to be precise!!!

Well, the people who replied to the study by ASI owned those freebee wearable items like Shirts, Caps, Bags, and Jewelry etc. were asked about the approximate number of people they came across wearing that same piece of wearable or that specialty item.

On an average the BAG scored the most as it was seen by most people i.e. 111 times. Shirts came in second @ 84 and CAPS/HATS scored 3rd position at 79 beating out every other competition. Caps came in behind bags, making an estimated 476 impressions per month.

 

The Impact of promotional merchandize on the customers’ response and posture is undeniable. Research says that a majority of them retain the freebee and this affinity shows in results.  All the advertiser now has to do is to formulate a strategy to finalize a most suitable promotional product, demographically list the target audience/ customers and stir-up awareness and build loyalty. More about it next time.

Now, I just read it and wanted to share;

An organization that creates antivirus software put its logo on boxes of condoms, and sent them to IT industry professionals with this message, “Protect yourself, and protect your computers.”

While most advertisers won’t like to travel that far, this organization was very happy with the results.

Corporate T-shirts

The Tees

Or the t-shirts. A night dress or a fashion apparel. A simple style or a meaningful assertion.

Whatever it may be but the Tee has become a must to have occupant of today’s youth’s wardrobe. It is estimated that American public has more than a billion t-shirts in their possession. And the utility, simplicity and the raw attraction of this piece of dress is making it sure that this has come to stay a long-long time.

So, where did it all begun?

First of all if the arms of a ‘t-shirt’ are spread sideways it actually looks like the letter T of the English alphabet. So it was called a T-shirt. As simple as that. They first appeared on the horizon as an undergarment/ vest for the American soldiers/ seamen during the Spanish-American war of 1898.  Soon it was adopted by the Army as part of the standard issue.

Not before long dockworkers, farmers, miners, and construction workers also adopted the T-shirt preferring the lightweight cotton in hotter weather conditions. Those were the times when the only patterns on a T-shirt were the stains of sweat, dirt and oil after a hard day’s work. The inexpensive and easy to clean cotton garment became the dress of choice by mothers for their sons as an outerwear for odd jobs and play. By the 1920’s “T-shirt” became an official American-English word in the Merriam-Webster’s Dictionary.

But soon it was all to change for good. An undergarment of commoner was to be reshaped in to a piece of pop culture, an iconic T-shirt . A movie ‘Wizard of OZ’ was premiered in US of A in the year 1939 and all attendees were given T-shirts decorated with the titular wizard’s face.

It also sparked a trend for, what we call now, promotional clothing. This concept of promotional clothing got further boost during the US presidential elections of 1948, between Mr. Truman and Mr. Dewey. Mr. Dewey got T-shirts distributed with the message printed on them “Do It With Dewey”. {Rings any bell people… “Do The Dew”—Mountain Dew}’. Whatever was the result of those elections but those T-shirts did create an appetite and opportunity for T-shirts designed for promotional purposes.

During 1950’s youth icons of Hollywood Marlon Brando and James Dean were to change the fate of t-shirts. “A Streetcar Named Desire” with Marlon Brando and “Rebel Without a Cause” of James Dean put t-shirts on top. They were no longer an undergarment. The heroes were flaunting them as a main outer dress unit. It was COOL.

After the 1948, Dewey campaign “Do It With Dewey” many brands jumped into this bandwagon and began printing their logos and messages on clothes like t-shirts, bags, caps and jackets. Using promotional clothing as a marketing weapon was now common practice, thanks to their cost-effectiveness and quick product results. By the late 1960’s, the T-shirt became a means of self expression as wearable art as well as to convey commercial advertising, souvenir messages, people’s beliefs and anger.

Marketing and communication guru Shay Sayre’s study reveals that a majority of students agree that what they wear reflect their lifestyles.  And T-shirts with product logos  are the second most popular single category of favorite T-shirts.

Keeping this research in mid we can safely say that

  1. People WANT to display their lifestyle statements to the world around through the apparel they wear be it a t-shirt, or a jacket or something that they carry like a laptop bag or a hand bag, and
  2. Assert the brands they prefer as an important part of them and their way of life and their assumed loyalty.

………….To be contd..

 

 

 

 

 

 

Promotional Marketing

It appears now to be a long time back. A run down the memory lane. May be a good four to five decades back when I as a kid went to a grocer or a baker or a ‘halwai’ to buy something I was rewarded with a toffee or a boiled sweet, or a piece of sweet meat or something. As expected I would always go back those particular shops. That was my first introduction to promotional marketing. Or as Lala Anand Swarup used to say “I’m looking at my future customers.” Where ever I may go or reside those people, their strategy and their products will remain in my list of brighter memories.

Later on I was to join one of the largest pharmaceutical group of India. There I was introduced to promotional merchandise.

Company would distribute various items like pens with or without stands, diaries, plastic trays [Yes! They were a novelty then] or glasses with product names along with the company’s name and logo printed on it. That may be to promote specially a particular product or a group of products. The list goes on and on.

History of promotional merchandise must go back to a time when business started. In the modern times this history can be traced to the election campaign of President George Washington of the U.S. A. That is the year 1789. He got commemorative buttons distributed among the voters.

Later on the variety of the merchandise got expanded to wooden fancy goods. Paper and cloth bags or calenders etc.. The credit goes to two printers, named Meek and Beach, of a small USA town, Coshocton of the state of Ohio.

Meek sold the idea of promotional merchandise to a local shoe store. They distributed free school bags to the kids with the name of the shoe store printed on them.  Beach joined the band wagon. And soon the two men were printing and selling bags, leather goods, card cases, hand fans, calendars, cloth caps, aprons.

It was not until late 19th century that this promotional merchandise industry was organized as a distinct sector to create, manufacture and distribute these goods. An organization named Promotional Products Association International or PPAI, was established by 12 manufacturers in the year 1904 and it still flourishes. But the real explosion in the growth of the promotional merchandise industry took place in the 1970s.

Marketing as per dictionary is “The commercial processes involved in promoting and selling and distributing a product or service.”

Merchandise marketing is a valuable tool, a way or a process of creating awareness, establishing a connection with , promoting your product or your service, reminding and buying the loyalty of an existing customer using an item or a merchandise. This merchandise may be as small as a pen or a key-chain or even a car.

We have normally seen large and very large companies or corporations indulging in this exercise more often. They are no doubt at the top or somewhere nearby but they do wish to retain that position and go even higher. That’s besides keeping an eye on their competitors. Any laxity on their part and they are gone. For that those entities indulge in various promotional activities like advertisements on media. The other thing is merchandise marketing. They choose and /or pinpoint an area which is to be strengthened. May it be a territory or a product.

So you find TAJMAHAL tea giving away music CDs. Or PEPSI distributing caps to the kids. Or VODAFONE offering T-shirts. The idea is to keep their brand name in customers’ minds.

[When Lever Brothers introduced Brooke Bond tea in India during early 20th century (1930) prepared tea was distributed for free.  Even today they do so during KUMBH Mela. Yes for free. Then when hydrogenated vegetable oil brand DALDA was introduced (1937) during exhibitions and fairs samosas were prepared in Dalda and distributed free. Both are among the longest running brand names in India.]

Even medium and small entities can benefit from merchandising too. But to them  merchandising might appear like a totally avoidable expenditure when they are trying to control money outflow.  That is understandable. But if clear and measurable objectives  are defined & set; if a right merchandise is picked up the target audience is pinpointed one can generate a valuable return on investment.

The elementary idea is to encourage people to visit your shop, your store, your site, your office or to raise awareness about a newly-launched product, cause or service.

You have to select and pick up something creative to arouse the interest of the target audience. Your merchandise has to communicate a message about you, your business, project or service. Care to keep it in your mind that by making your most loyal customers or the targeted audience feel valued and attracted with a carefully selected freebee could potentially give you as much of a return on your investment.

Now comes the target audience. One has to be very careful about this selection. Because the right selection is necessary for finalizing gift pricing. Selective marketing campaign means lesser number of chosen people means more expansive choice of merchandise. And it makes the tracking of results more practical and easier. Consider handing out merchandise to clients at meetings, exhibitions, conferences. Distributing your freebies face-to-face will help you decide which contacts it is worth giving it to as genuine business prospects.

Vice versa, larger the size of the targeted audience the freebie cost will come down in the same ratio, keeping in mind the spend restrictions and difficulty of tracking the outcome.

Normally we come across products like Caps, t-shirts, bags, mugs, pens, toys, stickers, calendars  or posters etc. But for the record the largest product category for promotional products is wearable items like T-shirts, Caps, jackets etc. It makes nearly 30% of the total spectrum.

Branded merchandise should play an integral role within your overall marketing strategy.

Promotional products entice your audience in a way that otherwise traditional marketing may not. They cajole the consumer to continuously use the product. By using the above tips and creating an effective strategy, the use of branded merchandise will create brand resonance with consumers and positively impact your business.

I’ll be back.